In a country as diverse as Canada, Kraft Peanut Butter is a familiar comfort for many—but it doesn’t reflect the rich cultural mosaic that defines Canadian identity. For new Canadians, peanut butter often lacks the personal connection and nostalgic flavour of home, creating a gap in its appeal. How can Kraft Peanut Butter resonate with Canada’s multicultural communities and become a staple that feels like home for everyone?