About me
The brief
Objective:
To craft an "About Me" section for Ernesto Poleo's portfolio that highlights his diverse experiences, unique skill set, and personal interests, positioning him as an ideal candidate for strategy departments in creative agencies.
Target audience:
Strategy directors, hiring managers, and teams at top creative advertisement agencies looking for a strategist who combines analytical rigour with creative innovation.
Key message:
Ernesto is a versatile creative strategist whose global journey through Venezuela, Argentina, and Canada has equipped him with unique skills. With a foundation in engineering, a passion for culinary arts, and expertise in UX design, Ernesto crafts solutions that are as elegant as they are effective. His ability to adapt across industries and cultures, his keen eye for detail, and his user-centric approach make him a standout candidate for agencies seeking innovative and impactful strategies.
Tone & style:
Confident yet approachable, with a creative flair. The tone should reflect Ernesto's adaptability and innovative mindset, using wordplay and metaphor to showcase his diverse background. The narrative should feel conversational, inviting, and reflective of a well-rounded, globally-minded professional.
Brand essence:
"A Fusion of Precision and Creativity"
Supporting points:
Global perspective:
Ernesto's journey spans Venezuela, Argentina, and Canada, giving him a rich, multicultural viewpoint that inspires his creative strategies. His global experience allows him to approach challenges with fresh, innovative ideas.
Diverse skill set:
Engineering: Analytical rigor and problem-solving capabilities.
Culinary Arts: Creativity and a passion for crafting memorable experiences.
UX Design: Technical expertise combined with a user-centric approach.
Professional chameleon:
With nearly a decade of experience across multiple industries and countries, Ernesto has honed his adaptability and resilience. He can thrive in any environment, a quality that will undoubtedly bring value to your team.
Personal interests:
Ernesto's personal interests, such as his love for sports, particularly of Real Madrid in soccer and the Chicago Bulls in basketball, exploration of new restaurants, fondness for cats, family domino games, and photography, contribute to his well-rounded, culturally attuned personality. These hobbies not only humanize him but also demonstrate his ability to find inspiration in diverse experiences.
Call to action:
Position Ernesto as ready to collaborate on creative projects that require a blend of analytical and creative thinking. End with a statement that invites engagement and suggests his readiness to take on new challenges, bringing his unique skill set to the table.
Final deliverable:
A well-crafted "About Me" section that showcases Ernesto's strengths, unique journey, and why he is a perfect fit for creative agencies looking for innovative and effective strategies.
