Netflix & Meal reimagined screen time as quality time. In a world where genuine connection can be rare, Netflix & Meal redefined how families interact with entertainment. By integrating HelloFresh’s meal kits, we transformed Netflix from a passive distraction into an interactive, bonding experience. This case study highlights how thoughtful strategy, backed by a strong partner and a shared experience, can reshape a brand’s role in consumers' lives—making Netflix not just a streaming service but a catalyst for deeper relationships.